JC Penney Store-Within-A-Store Program
Project Description

Fortney & Weygandt, Inc.’s Rollout Program Management is an industry leader in performing Rollout programs over large geographic areas in condensed time frames with single-source responsibility and accountability.


JC Penney is a long-time client that we have worked with, fulfilling their store-within-a-store construction concept.


We have added store sections for brands including: Liz Claiborne, Sephora, Joe Fresh, Mango and Levis.

All of the construction was done while the stores were open without impacting customers’ convienience or shopping experience.


The scope was adjusted per location within each program, but primarily consisted of the installation of new flooring, fixtures, lights and paint.


In 8 of these stores we were required to demo roughly 20,000 square feet of flooring and relocate the existing merchandise to make way for the concrete burnishing of the new streets concept. These are aisle ways that are now delineated by a polished and stain concrete finish.


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