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In construction, where timelines are tight, budgets are stringent, and stakes are high, customer service often emerges as a critical differentiator. The construction industry, traditionally perceived as being driven by technical expertise and project management prowess, increasingly recognizes the profound impact of customer service on project outcomes and long-term business success.

Building Trust and Reputation

At the heart of exceptional customer service lies the establishment of trust. Trust is not merely a byproduct but a cornerstone for successful project execution. When clients feel heard, respected, and valued, they are more likely to place their confidence in the construction company’s capabilities. This trust translates into smoother project workflows, as clients are more cooperative and open to collaboration.

A strong reputation for customer service also serves as a powerful marketing tool. In an industry where word-of-mouth and referrals carry significant weight, a construction company known for its excellent customer service will naturally attract more clients. Potential clients often seek recommendations and reviews before committing to a construction partner. Positive testimonials about customer service can be the tipping point in securing new contracts.

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Enhancing Communication

Effective communication is the lifeblood of any construction project. It ensures that everyone involved is on the same page, from architects and engineers to subcontractors and clients. Customer service excellence manifests in transparent, timely, and honest communication, which minimizes misunderstandings and conflicts.

By prioritizing open lines of communication, construction companies can proactively address client concerns and provide regular updates on project progress. This not only keeps clients informed but also allows for quick resolution of any issues that may arise. When clients feel informed and involved, they are less likely to experience anxiety or frustration, leading to a more positive overall experience.

Problem-Solving

In commercial construction, challenges are inevitable. Whether it’s unforeseen site conditions, supply chain disruptions, or design changes – the ability to navigate problems effectively is crucial. Trust equips construction teams with the tools to address these challenges swiftly and efficiently.

A customer-centric approach fosters a problem-solving mindset, where the focus is on finding solutions that align with the client’s needs and expectations. This adaptability not only ensures project continuity but also enhances client satisfaction. When clients see their construction partner as a proactive problem solver, they are more likely to view the relationship as a partnership rather than a mere transactional arrangement.

Strengthening Relationships

Projects are often fast-paced and complex, requiring timely interaction between the client and the construction team. Strong client relationships, built on a foundation of excellent customer service, are essential for navigating the intricacies of such projects.

When clients feel valued and understood, they are more likely to reciprocate with loyalty and continued business. These relationships often extend beyond the completion of a single project, leading to repeat business and long-term partnerships. In an industry where client acquisition costs can be high, retaining existing clients through exceptional customer service is both cost-effective and strategically advantageous.

Fortney & Weygandt, Inc. strives to meet these goals on a daily basis with all our projects. We believe it’s evident in the clients we have had for nearly 30 years and the repeat business that fuels our growth. Two recent phone calls illustrate this.

We received a call from a valued restaurant client. We competitively bid all their projects. They had aggressive goals to meet by year end and not enough time to bid. They asked if we would be willing to negotiate select locations to get the process moving faster to deliver projects on schedule. They trusted us to help meet their goals and we are creating a schedule with them.

The other was a call we don’t enjoy receiving. A retail client that we work with had a project that was failing. There was issue after issue, and it finally became too much. They had chosen another contractor for the project, and it was not working out. Could we step in and help get this project to the finish line successfully? It is not an ideal situation, but we helped guide them to a successful resolution and get the project back on track.

Continuous Improvement

Customer service excellence is not a one-time effort but an ongoing commitment. It's about the relationship, not the project. We actively seek and incorporate client feedback so we can continuously refine our processes and improve our service.

We believe this commitment to continuous improvement not only enhances our competitive edge but also demonstrates that your opinions and experiences matter. Clients who feel that their feedback is valued are more likely to remain engaged and loyal, fostering a positive cycle of improvement and satisfaction.

We strive to prioritize customer service not only to distinguish ourselves in the market but also to lay the groundwork for sustainable growth and long-term success. By embedding customer service into the core of our operations, we strive to create a resilient business model that thrives on client satisfaction and loyalty, ensuring a steady stream of future work. Please continue to provide your feedback as we look forward to working with you well into the future. I look forward to your feedback!

Mitch Lapin

Mitch Lapin is President at Fortney & Weygandt, Inc. His responsibilities are to drive the growth of Fortney & Weygandt, Inc.’s general contracting service nationwide. Lapin works closely with Fortney & Weygandt’s Board of Directors, Management Team and all employees to serve clients and partners on all projects.

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