For leading retail and restaurant chains, growth is not just a goal—it’s a mandate. When retail industry leaders like CVS, Arby’s, Firestone, McDonald’s, and T-Mobile decide to expand or refresh their footprint, they need a partner that can execute their vision with
precision and reliability. For more than 25 years, our team has been that trusted partner, providing expert rollout construction services that turn ambitious national plans into local realities. We’ve also been fortunate to work with construction managers CBRE and JLL to execute their multi-site renovation and rebranding rollouts.
At the heart of our rollout program is a unique team of dedicated Road Warriors.
These multi-faceted carpenters spend up to 50 weeks a year traveling from project to project. They are masters of their trade, handling everything from metal studs and drywall to acoustic ceilings, flooring, painting, millwork, and fixture installation. Our Road Warriors are more than just carpenters—they are brand ambassadors on the front line. They successfully perform open-store remodels, working meticulously in and around customers, sometimes through the night to minimize disruption. Their commitment to the client’s customer is exceptional—it is not uncommon for a Road Warrior to stop their work to help a shopper find a product. These individuals thrive in this role because they are adaptable, resourceful, and take immense pride in being the crucial link in the chain that brings a national brand’s standard to life in every community.
Logistics and Adaptation
Our approach to rollout construction is a powerful combination of experience and innovation. Advanced project management software is used for daily reports, photos, and document control, and planning software with AI technology is utilized to map the most efficient travel routes for our crews, creating a seamless, hopscotch schedule across the country. This ensures our crews are in the right place at the right time, maximizing productivity. We also use proprietary tools and software we’ve developed, which are not commercially available to others, to help plan the unique logistics necessary to pull these types of projects off.
When faced with unreliable supply chains, our strategy is proactive. For large programs, we order materials well in advance and establish multiple regional depots to pre-stage materials in centralized locations. Crews often drive box trucks ferrying materials between several stores, ensuring we never lose a day of work waiting for a shipment.
Every interior renovation comes with unknowns. While we rely on architect-provided plans based on the International Building Code (IBC) to navigate local code variations, we understand that concealed conditions are a reality of work involving renovation. Our expertise lies in our ability to quickly problem-solve unexpected issues on-site, leveraging the seasoned experience of our Road Warriors and their project management support team to adapt and keep the project on track without compromising quality or schedule.
A Legacy of Consistent Quality
Since beginning our rollout program with the CVS acquisition of Revco in 1997, we have refined a system that guarantees brand integrity across thousands of locations.
We employ standardized checklists tailored to each brand’s specific criteria, which ensures that every retail location meets the exact same high standard, whether it’s in Ohio or Texas. Clients benefit from a single, reliable partner who manages the entire complex process, from logistics and supply chain headaches to on-the-ground execution and quality assurance.
The seamless experience of walking into a familiar CVS or grabbing a meal at a consistent Arby’s is no accident. It is the result of meticulous planning, expert execution, and proven partnerships. For national brands looking to expand their reach, the choice of a construction partner is paramount. With our deep roots and our national reach, we provide the stability, expertise, and strategic vision necessary to execute a flawless rollout. We don’t just build stores; we build the foundation for our clients’ future growth, one location at a time.
Interested in learning how F&W can help your brand grow? Reach out to John Krisanda, F&W’s V.P. of Rollout and Special Projects at jkrisanda@fortneyweygandt.com or 440-669-5184.